Studio Blackford

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ONE&ONLY RESORTS

One Iconic Spring Break

Surfing the breaks on the Sea of Cortez. Sipping Clase Azul against the crashing waves of Los Cabos’ only swimmable beach. Exploring Mexico’s magical culture with Temezcal ceremonies and more.

One&Only Palmilla is the pinnacle of luxury travel—and one of Conde Nast Traveler’s Gold List global resorts. And it needed a campaign to match. To attract today’s hipper traveler, the resort enlisted the help of SG to create a Spring Break pulse campaign to create allure and excitement that piggybacked on our Valentine’s Day mini-pulse campaign.

The result? One iconic Spring Break

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From Native and Programmatic ads to on-property collateral, we created a cohesive—and-oh-so-iconic—campaign.

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Classic photography meets bold phrasing for a new definition of Los Cabos cool, in initial exposure and re-targeting executions.

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