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PUMA
#REFORM+
Inspired by track-and-field Olympian Tommy Smith’s silent gesture at the 1968 games, the PUMA #REFORM initiative X. #REFORM is more than a talking point; it’s an impetus for action. We were tasked with helping to champion that message, starting with a Playbook to generate internal awareness across the company globally. It then expanded to campaigns with The Trevor Project advocating for LGBTQ youth, and the Shawn Carter Foundation supporting education for youth facing financial hardship. The result was high-impact engagement—and satisfied clients across the board.
PUMA x #REFORM CAMPAIGN
“Just want to reiterate that this is a BEAUTIFUL website, and we are so thankful for your energetic and dutiful collaboration through this process. This program will have legs and major impact, and we hope its overall mission has connected with you.
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