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WESTFIELD BRAND STUDIO

Deals. Directions. Done.

Serving as the centerpiece for a digital, in-center, social, in-app and OOH initiative, the Get Happy campaign introduced a whole new generation of shoppers—and would-be spenders—to the tech-forward, redesigned Westfield Labs app.

We aimed for a clever but still-accessible campaign that fell in line with the brand’s marketing mission: surprise and delight.

Giving the digitally-driven campaign legs to offline integration let us extend the campaign and make an impact, which resulted in increased app downloads and reported shopper and retailer satisfaction.