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AMAZON WEB SERVICES
Interpreting a New Brand
Amazon’s Partner Marketing arm is core to the company’s business, engaging with a range of partners across all industries. We were tasked with interpreting this new brand to create initiatives to drive awareness of new offerings to engage both existing and new partners, from organic content to templates to help them grow their own businesses. First up: a teaser for the new AWS Partner Paths.
As the first agency to use the new Amazon brand guidelines, we’ve also interpreted the new brand into usable templates and creative across 200+ assets and 20+ deliverable types (and counting).
