WsTYLE

Westfield had style. It just needed to show it off.

We turned WStyle into a storytelling engine that connected with the trend-savvy shopper, fusing content, culture, and commerce — and making Westfield a fashion destination.

A custom magazine partnership with TIME, Inc. CFDA collaborations. Bespoke photography. Influencer collabs. Made-you-look lookbooks. 360 activations. Welcome to retail-meets-runway, reimagined.

Campaign, Social, Print, Activations, OOH, Website
Creative direction, Copywriting