PENN
ENTERTAINMENT

We built the PENN Play launch and sustain campaign to flip the script: Most rewards demand work — this one rewards you just for having fun.

From :30 TV spots to in-app messaging and sonic branding, the campaign showed how everyday play could unlock not-so-everyday rewards.

Well played, indeed.

Reggie Award Winner, 2024 — Customer Engagement Marketing (Silver)
MUSE Creative Award, 2024 — Sonic Branding (Gold)