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WESTFIELD ANNUAL BOOK
Hundreds of metrics. 60 pages. Dozens of key stakeholders. Targeting both leasing and development partners on the global stage, the Westfield Annual book needed to be coffee-table style: both informative and compelling—and a compilation of the best-of across the brand’s wide-reaching real estate portfolio. Our approach was to create a marriage of stats and style (and great headlines), and my role as both writer and editor meant writing messaging, liaising with internal stakeholders for fact-checking, collaboration with the art director, and final to-edit proofreading. The result? A collector’s book that pairs perfectly with, say, a Saarinen tulip coffee table and a Provence rosé.
Role:
Sr. Writer/Editor
