Studio Blackford
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Microsoft x United Nations SDGs

 

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MICROSOFT x UNITED NATIONS

Join us to #BuildFor2030

In order to support the “Decade of Action” in alignment with the United Nations Sustainable Development Goals (SDGs), Microsoft enlisted the help of Knack Collective to create a burst “campaign-in-a-box” for its Partner Network to utilize, featuring key solutions that supported each of four key goals: Equal Employment; Sustainable Cities; Good Health & Wellbeing; and Strong Institutions. We honed in on best content approach, including my role leading overarching strategy, creating messaging frameworks, writing B2B partner-facing copy, and producing the corresponding social media campaign.

 
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SOCIAL x INFOGRAPHIC+

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Via programmatic banners, social assets, and supporting pieces like infographics, we created a strong initial campaign based on the messaging frameworks as anchor.

 

MESSAGING FRAMEWORK

 
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The success of the initial campaign led to extension to an additional 3 goals, with still-aligned messaging and slightly refreshed visual aesthetic. My role as strategist and writer allowed me to impact image selection and messaging for overall cohesiveness and impact—with special consideration to accessibility in both creative and the execution.

 

PHASE II CAMPAIGN

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